Prepared for Dr. Scott Kollen · Scott Kollen Coaching

90 Days to Your Next Two Coaching Clients

On our October 16 call you gave me the goal: two more coaching clients. This is everything we'll build to get you there, in one focused 90-day push.

See the Plan

A proposal for our Friday, October 23 call

Where We Are

13 Months In. The Foundation Is Built.

We started with content for River District Dentistry. Then we built your coaching brand, the KDN funnel, the lead forms, the CRM and the booking flow. The pieces are in place. Now we feed them.

13Months working together
2Brands built: coaching + KDN
6Retargeting ads live, first client testimonial added
2New coaching clients: the goal

One new coaching client covers the whole 90 days.

What's Holding the Coaching Pipeline Back

The ads bring dentists in. Here's what's slowing the path from "interested" to "signed."

Two Ads Doing All the Work

The coaching campaign has been running the same two creatives for months. They're tired, and lead costs are climbing because Meta has nothing new to test.

Nobody Knows You Before the Ad

There's no steady coaching content on your page. A dentist sees the ad cold, with no reason yet to trust you with their practice.

Booked Calls That Don't Show

Leads come in and go quiet. Without proof and follow-up between the form and the call, the serious ones slip through.

KDN Is Parked

A $109/month product is running on hands-on sales calls. That's why we paused the ad spend: you're stepping over dollars to pick up pennies.

The front door works. The next 90 days fix what's behind it.

The Plan

The 90-Day Coaching Engine

Four pieces that feed each other. Content builds trust, ads put it in front of the right dentists, testimonials close the gap, and KDN runs on its own while you coach.

01

90 Days of Coaching Content

Two shoot days at a location outside the clinic, producing 36 reels, enough for three posts a week for three months. We handle ideation, topics, formats, teleprompter scripts, filming, editing and posting. You show up and talk. We also cut the best moments from your recorded coaching calls into anonymized shorts.

2 shoot days36 reelsScripts written for you
02

New Ads + a 3-Stage Funnel

We shoot fresh ad creative on the same shoot days and add five new static ads. Then the coaching ads become a full funnel. New creative finds dentists, your client testimonials follow up with anyone who engages, and a direct booking ad catches the ones who are ready.

New video + 5 staticsTestimonial retargetingDirect-to-booking
03

KDN Self-Checkout

A landing page with your KDN video, how it works, and checkout buttons for quarterly, annual and a founding lifetime membership (first 10 only). Payment runs through Stripe and kicks off onboarding automatically: welcome email, intake form, pricing confidentiality sign-off, and the emails to your vendors and anchor vendor. No more live sales calls.

Video landing pageStripe checkoutHands-off onboarding
04

Management

Everything we already run for you keeps running: daily ad management, the CRM, automations, booking flows, and our roadmap calls. When something breaks or needs a tweak, it's on us.

Ad managementCRM + automationsRoadmap calls

Starting Day One

The 90-Day Game Plan

The next moves from our last call, laid out week by week.

01

Week 1: Rebuild the Coaching Funnel

Five new static ads to you for approval, testimonial retargeting running (Jona's video is already live), direct booking ad on, and the main campaign relaunched with fresh creative.

02

Weeks 1 to 2: Plan Shoot Day One

Topics, hooks and formats built around the questions dentists actually ask you. Teleprompter scripts approved before we roll. Location locked.

03

Weeks 2 to 4: Build KDN Self-Checkout

Landing page, Stripe checkout and automatic onboarding, tested end to end. Then KDN ads come back on, pointed straight at checkout.

04

Month 2: Content Goes Live

Shoot day one content posting three times a week. New ad creative from the shoot rotates into the funnel.

05

Month 3: Shoot Day Two + Double Down

Second shoot built on what performed best in month two. We review what's converting into calls and push more behind the winners.

The Investment

Everything Above, One Rate

Here's what each piece runs on its own. For the next 90 days, you get all of it bundled.

90 Days of Coaching Content 2 shoot days, 36 reels, scripting + editing ($4,500/mo x 3)$13,500
New Ads + 3-Stage Funnel New video ads, 5 statics, testimonial retargetingIncluded
KDN Self-Checkout Build Landing page, Stripe checkout, automatic onboarding (one time)$3,000
Management Ads, CRM, automations, roadmap calls ($2,000/mo x 3)$6,000
Total value$22,500

Your 90-Day Rate

$4,000/mo

For 3 months ($12,000 total), then back to $2,000/mo for management unless we decide to keep building. That's $2,000 a month more than today, and it covers the content and the checkout build. Plus GST. Ad spend is billed separately by Meta.

90 Days. Then You Choose.

This is a 3-month sprint, not a long lock-in. We go hard for 90 days on content, ads and KDN, and you see exactly what it produces.

At day 90 you drop back to $2,000/mo management automatically. If the results say keep building, we'll put the next phase in front of you. If not, everything we built stays yours.

Proof

You've Already Seen This Work

The same content system we're bringing to your coaching brand is what we started with at River District Dentistry.

+89New patients year over year at River District
701New patients, Oct 2025 to May 2026
36Reels it started with

"Almost 100 more" new patients. Your words. Now we do it for the coaching side.

The Honest Questions

I wanted to hold the KDN build until I close a coaching client. Why now?

Bundled, the $3,000 build costs you nothing extra on top of the content you'd be paying for anyway. And every week KDN sits paused, those leads cost you money for nothing. Getting it hands-off inside the 90 days means KDN pays for itself while you focus on coaching.

What happens after 90 days?

You drop back to $2,000/mo for management, same as today. Nothing we built goes away. If we want to keep shooting, that's a fresh conversation based on what the 90 days produced.

Is the content rate the same as last time?

You're grandfathered. New clients pay $4,500/mo for content alone. You get the content, the checkout build, new ads and management for $4,000/mo.

Is ad spend included?

No. Meta bills you directly. Our recommendation is about $140/day across the three stages: around $110 to find new dentists, and $25 to $30 on testimonial and booking retargeting. We only push it up once the new creative is in and working.

What do you need from me?

Two shoot days, your client testimonials as they come in, access to Stripe for the checkout, and quick approvals on scripts and ads. We handle the rest.

Let's Get You Those Two Clients

Here's how we kick off:

1

Say Yes

Friday, October 23. We lock in the 90 days.

2

Funnel Live

New statics approved and the 3-stage coaching funnel running in week one.

3

Shoot Day One

Scripts approved, location set, we roll.

4

KDN on Autopilot

Self-checkout live and KDN ads back on.

Built for you, from our last call. Let's lock it in.


I'm In